Cristy Gupton is the President of a leading North Carolina employee benefits consulting firm, Custom Benefits Solutions. With an advocate’s heart and a sense of true servant leadership, Cristy Gupton has endeavored to #letsfixhealthcare with her everyday activities as well as her long-term strategic goals.
Helping employers find a path that leads them to lower healthcare costs while simultaneously improving the patient experience has brought her to this place in her 22-year career. See also www. custombenefits.work/bio
Cristy holds a Bachelor of Science in Public Health from the University of North Carolina at Chapel Hill. She also recently earned a Master’s Degree in Health Benefits Design from the University of Lynchburg. Cristy has been named twice to Employee Benefits Advisor Magazine’s Top Women in Benefits Advising—in 2018 and 2020.
In the 2018 October Edition, she was recognized for her work to create awareness among employers regarding the opioid crisis and how to not allow that to be a self-inflicted wound in any employer’s health plan. Creating independent, high-performing health plans is the foundation to solving the opioid crisis and the overall crisis of health plan dysfunction.
Cristy also hosts a podcast called Healthcare Solutions, available on Apple Podcasts and Spotify. She interviews today’s movers and shakers in the healthcare industry who are affecting positive change for employees of employer sponsored health plans.
Cristy is the President of Custom Benefits Solutions, a benefits advisory firm with offices in NC and SC.
Cristy holds a Bachelor in Science Degree in Public Health from UNC-Chapel Hill.
She also has a Master’s Degree in Health Benefits Design from the University of Lynchburg.
Cristy’s evolution during the 22 years in the healthcare industry gives the employers that she works with a unique and thorough view into the employee benefits experience
Cristy embodies “collaborative strategic planning” regarding the way she works with her clients. She’s big on education and small on burdening her clients with mundane benefit administration. She uses technology and an onsite benefits champion to work directly with employees to enhance their healthcare and benefits experience.
“We have developed a great relationship with Cristy Gupton at Custom Benefits Solutions, a Mitigate Partner firm. Cristy continually searches for the best benefits options for our company and employees while always providing us with 100% transparency of costs, which is unique in health insurance. When we had to shut down our restaurants last March and terminate 160 employees, we couldn’t maintain our health insurance plan without any revenue or an idea of when we’d be able to re-open. Our broker found us alternative plans we could offer staff so they wouldn’t be without coverage. There were a lot of options we looked at. Cristy was really thinking outside the box and helped us navigate healthcare during a terrifying time.”